Create a high Performance

The importance of Culture

In the ever-changing economic environment we live in, there is a strong need for development and innovation, a need to align business results with people’s needs.

Despite the hurdles, some organizations are able to achieve significant and lasting performance that catapults them ahead of the competition. Organizations that coordinate and integrate efforts across the globe by setting clear values, expectations, processes and practices in place that add tremendous value. Why do these organizations succeed while others just seem to lag or cease to exist altogether?

Even though there are a lot of variables that come into play in each situation, one common root always seems to play a key role – the Culture.

We believe that the corporate culture is the driving force behind everything you do; it reflects the values and beliefs embedded in the structures, policies, behaviors, processes and incentives of your company. The corporate culture defines who you are and what you stand for.

Culture or Strategy?

“Culture eats Strategy for breakfast”. This phrase originated by Peter Drucker and made famous by Mark Fields, President at Ford, is an absolute reality. Any company disconnecting the two is putting their success at risk. While many studies show there is a direct correlation between a healthy, productive culture and a company’s bottom line, the majority of companies spend little time thinking, let alone doing anything about culture while they’re spending lots of time thinking about their business strategy.

Although strategy has been a buzzword over the last decades, the reality is that no business strategy can be successful, if it is in conjunction with the current corporate culture.

Our approach

If you want to create a high-performance organization and achieve true organizational transformation, you need to align Culture, Strategy and People Dynamics. All three need to be designed together, aligned and enabling of each other in order to boost your bottom line results.

With our expertise, we have created a holistic approach by combining all three elements into a powerful, innovative, clear and specific system for human development and management, which ensures business goals and maximizes the value for shareholders. It focuses on Cultural and Organizational transformation in order to help you achieve your business goals with minimum costs and business risks, while keeping you aligned with your business strategy.

Our approach:

  • Minimizes your business risk
  • Minimizes your costs
  • Aligns your business goals with your employees’ individual goals
  • Boost employee performance, focused on effectiveness vs effort
  • Identifies areas for development
  • Minimizes your risk of talent loss
  • Improves your talent acquisition


Depending on whether you need a broader, integrated service, or a more targeted action, our methodological framework consists of 7 steps to achieve the desired cultural transformation and the performance development.

As an initial step, we work towards understanding of your current situation. We define a vision, values and corporate competence model. Through focused meetings with your management team, we work on understanding your strategy and business goals. As an effective best practice, we propose to run a Strategy Summit for your leaders, to align strategic priorities.

Furthermore, we re-define your corporate structure, job roles and KPIs, set up responsibilities, levels, grades and career paths with specified standards and connecting levels, based on solid principles.

Our later stages of cultural transformation include:

  • A Performance Management System that includes performance appraisal and development, talent identification and succession planning.
  • Compensation and Benefits Review based on your business goals and strategy, within the frame of your budget.
  • Setting the People and Culture Policies, based on your exclusive needs, to enhance internal communication.

In the two final stages of the program, we run focused groups for employees to get them familiar with the outcome of the above prepositional steps, and finally, we launch the program and support management in all aspects of the project.


Culture drives performance by unleashing human potential

Vibrant cultures are values-driven, mission-focused and vision-guided, displaying high levels of performance. A winning culture provides seemingly endless benefits- from boosting employee satisfaction and retention rates to fostering a cohesive brand identity and a high degree of innovation. Companies with resilient cultures attract better talent, inspire more customers, and outlast their competitors.
Furthermore, leaders who understand when it’s time to transform their organization’s culture and do things differently in order to stay relevant, are those who are the best able to adapt their organizations to changes in the business environment. Organizations that are able to create a performance culture will consistently outperform those that cannot.

A powerful corporate culture offers the ultimate competitive advantage

You can transform a culture, grow or develop it but you can never copy it. Trade secrets can be stolen, best practices mimicked, but the many variables that constitute a company’s culture—the odd habits of its working atmosphere, the peculiarities of its various hierarchies, the way everyone just gets along— are something that your competitors cannot duplicate, and this is your ultimate competitive advantage.

When it comes to Innovation, culture wins over strategy and process

Strategy is about where you want to go, process is about getting where you want to go quickly and reliably, innovation is about reaching new and uncharted territory. In our surplus and always-on economy, success depends on creating brands and products that stand out and adapt to changes, and such innovations are the outcome of a culture that promotes and fosters innovation.

Standards for culture are rising

In the past, a “casual Friday” policy and some corporate gifts around the holidays were enough to stand out from the crowd when it came to culture. Not anymore. These days, fostering an exceptional culture requires effort and creativity.