Functions & Roles

Commercial Executives


Commercial function is transforming, due to technology, globalization and emerging markets. Marketing function experiences an revolution, thanks to digital services and big data. Business development requires entrepreneurial spirit. Customers are more demanding and have more choices. Commercial awareness is more important than ever. Commercial executives are expected to be engaged in enterprise-wide strategic plan and need to lead the organization around change mandates. They are also expected to define or refine the business model and drive measurable business results. In this critical transformation, it is important to allocate the best fit competences towards business challenges, to connect the business mandate to roles and define the specific mix of skills and competences in order these executives achieve the business objectives.


Commercial candidates are expected to have strong commercial awareness, strategic thinking, entrepreneurial spirit, expertise in modern technology and web applications, knowledge of international markets, quick-thinking, reactive approach to work, strong sense of customer risk.

Commercial executives are also expected to cooperate close with finance experts, monitor information and be more efficient, credible and effective when dealing with financial aspects during negotiation processes. Their role is even more critical in this economic environment.

PfB Knowledge and Expertise

Our team has the experience and expertise to support identify the candidate profile meeting your strategy requirements, needs and cultural fit. We work closely with you with you to develop a detailed profile of your ideal commercial candidate. We keep you update with market trends and support you with advice regarding competition, market profiles, compensation packages, employment relations. We go much further than just recruiting; we support you to attract, select, retain and develop the talent you need to move forward, based on your strategy, market conditions and trends; What we are aiming for, is a role analysis, which will summarize the “outer” needs and “inner” desires of each position; this is why we have zero replacements.

When the candidate profile calls for an external hiring, we apply specific selection techniques and take advantage of our broad network of commercial executives. We use “pull” activities, meaning advertising our jobs in all means available in order to attract active candidates or use our own candidate database. However, we mainly focus on “push” activities, meaning actively and directly addressing the market, in a methodical and thorough way, in order to locate and attract the most talented candidates out there. After assessing them, we choose the most suitable, those who are the “best fit” and present them to our clients.

Having worked in numerous projects, we possess both the experience and the critical recruiting skills. We know what to say and what to do when approaching a candidate who is already employed. This ability provides us with a great competitive advantage. This is why the gap between those who passively source and those who actively recruit remains wide.

Our added value is not limited to successful hirings. For newly appointed executives, the first few weeks and months in the role are critical. They must quickly understand corporate culture, set the right priorities, and establish credibility with colleagues and stakeholders. BONDING START includes a series of sophisticated questionnaires, answered by both the placed executive and the line manager. By analyzing the answers, we help them better understand each other, boost their communication and maximize the expected results. In this way, line managers learn how to enhance communication with new members, how to motivate them, how to help them in overcoming obstacles, thus reducing the induction period and moving forward to productivity. The placed executive on the other hand, acclimatizes and understands the aspects of own new role faster than before, by being placed in an environment of trust, open communication and advanced collaboration.

To ensure business results is our main concern; it is the key measure of our success. This is why we emphasize on conducting regular quality controls, with the ultimate goal to keep all parties satisfied with our services.

Functional Roles

Working with multinational leader corporations as well as with local companies and family ones, of large and medium size or start-ups, we have a deep expertise in the following commercial roles:

Commercial Director
Chief Marketing Officer
Sales Manager
CRM Manager
Export Manager
Group Brand/Product Manager
Digital Marketing Expert
Business Development Expert
Trade Marketing
Sales Analyst
Product Development
Advertising and Marketing Communication Officer
Operational Marketing Manager
Retail Manager
Direct Marketing Manager
Channel Manager
Category Manager
Procurement Manager
Senior Buyer
Demand Planner
Market Access